Little Moons — Perfect for Little Nights In
WordPress · WP Engine · MailChimp · UK Brand · Custom Theme
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Client Details:
WordPress brand website development for Little Moons — the UK’s most loved mochi ice cream brand— soft, chewy rice flour dough wrapped around a centre of gelato ice cream, available in flavours like Mango & Passionfruit, Honey Roasted Pistachio, and Chocolate Fudge World. After going viral on TikTok and appearing in major UK supermarkets, Little Moons needed a website that matched their explosive brand energy — bold colours, playful typography, and a product range that makes visitors want to eat the screen. MarkupMarvel delivered exactly that.
Project Goals:
→ Build a custom WordPress brand website that captures Little Moons’ bold, playful, and viral brand identity
→ Showcase the full product range — flavours, packaging, and brand story — in a visually immersive way
→ Integrate MailChimp for email marketing and newsletter subscriber capture
→ Configure Google Site Kit for analytics and performance monitoring
→ Deploy on WP Engine for premium managed WordPress hosting and reliability
→ Deliver a fully responsive, mobile-first website that looks stunning on every device
Perfect for Little Nights In — Little Moons WordPress Build
Watch how MarkupMarvel brought Little Moons' viral brand identity to life — a bold, colourful WordPress brand website for the UK's most loved mochi ice cream brand, with MailChimp integration and WP Engine hosting.
WordPress Brand Website Development — Little Moons | MarkupMarvel
Little Moons is a WordPress brand website development project by MarkupMarvel — a custom theme for the UK's viral mochi ice cream brand with MailChimp email integration, Google Site Kit analytics, Slick sliders, LazySizes performance optimization, Yoast SEO, and WP Engine managed hosting.
Our Work Process
- 01Discovery
We analyzed Little Moons' brand identity, viral TikTok presence, and product range to understand the bold, playful energy the website needed to capture
- 02Planning
Custom WordPress theme architecture, product range structure, MailChimp integration, and WP Engine deployment all mapped before development began
- 03Design
Bold, colourful design reviewed — vibrant pinks, greens, and yellows matched to flavour identities, playful typography, and immersive product photography
- 04Development
Custom WordPress theme hand-coded — Slick sliders, LazySizes performance optimization, and Modernizr for progressive enhancement throughout
- 05Content
Full product range implemented — flavour pages, packaging showcase, and brand story sections all built and populated
- 06Email
MailChimp newsletter integration configured — subscriber capture forms embedded naturally within the brand experience
- 07Analytics
Google Site Kit installed and configured — GA4, Search Console, and performance monitoring all connected
- 08Launch
Deployed on WP Engine with Cloudflare CDN, Yoast SEO configured, full QA completed — vibrant, on-brand, and ready to convert
Challenges:
1. Capturing viral brand energy in code Little Moons’ identity is defined by bold colours, playful typography, and an infectious energy that went viral on TikTok — translating this into a live WordPress website without losing the excitement was the core creative challenge.
2. Multi-flavour product range presentation Each Little Moons flavour has its own distinct colour palette and personality — building a product range presentation that feels cohesive yet celebrates each flavour’s individuality required careful design and development thinking.
3. Mobile-first execution of a visually rich design The site is heavy with brand imagery, bold colours, and animated elements — delivering a fast, smooth mobile experience without compromising the visual richness was a key performance challenge.
4. Brand consistency at scale Little Moons has a very specific brand language — every section, component, and typographic choice needed to feel unmistakably Little Moons, with zero visual inconsistencies across the site.
Our Solutions:
1. Brand-Accurate Custom WordPress Theme Every colour token, typography scale, and spacing value was extracted from the brand guidelines and implemented precisely in the custom WordPress theme — ensuring the live site captures Little Moons’ energy without compromise.
2. Flavour-Led Product Architecture Each product flavour was given its own colour-coded visual identity within a consistent component structure — celebrating flavour individuality while maintaining brand cohesion across the full range.
3. LazySizes + Slick Performance Optimization LazySizes was implemented for all brand imagery — ensuring fast initial load times despite the image-heavy design. Slick sliders deliver smooth, performant product carousels across all devices.
4. WP Engine + Cloudflare Reliability Stack Deployed on WP Engine’s managed WordPress infrastructure with Cloudflare CDN — ensuring fast global delivery, high uptime, and the performance reliability that a high-traffic brand website demands.
Tech Stack
- WordPress
- Custom Theme
- WP Engine
- Cloudflare CDN
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